NFT Paris: Technology shaping cultural marketing and circularity.

TLDR:

• Wrangler collaborated with MNTGE at the NFT Paris event to create a limited-edition capsule collection featuring NFC-chipped patches embedded in vintage garments.
• The Future Fashion Summit at NFT Paris connected leaders from luxury fashion houses with digital brands to discuss circularity and the value of the gaming industry for brands and retailers.

Europe’s largest Web3 event, NFT Paris, served as a platform for innovative projects like Wrangler’s collaboration with MNTGE, showcasing a limited-edition capsule collection featuring NFC technology. The Future Fashion Summit at NFT Paris brought together leaders from luxury fashion houses and digital brands to discuss circularity and the gaming industry’s impact on brands and retailers. Panelists highlighted the importance of Digital Product Passports for the resale economy and discussed strategies to incentivize consumers to adopt new technologies. The event also featured discussions on the influence of Gen-Z demographics, the use of AI in gaming, and the challenges of preserving brand identity while exploring new trends.