The Mango Startup Studio, led by fashion retailer Mango, has invested in market analytics startup FlipFlow. The investment comes in the form of a convertible equity loan, with Mango providing financial backing and support to FlipFlow’s project. Founded in 2021, FlipFlow aims to empower brands in the retail sector by offering real-time insights into product status, competitors, and category dynamics. This investment marks the sixth venture for Mango Startup Studio, which also recently launched its first store on the Roblox gaming platform.
Mango Startup Studio, a venture led by the Spanish fashion retailer Mango, has made an investment in Flipflow, a Valencia-based startup specialising in market analytics. As part of the agreement, Mango StartUp Studio will provide support to Flipflow through a convertible equity loan, offering the necessary financial backing for their project aimed at revolutionizing market analytics and business data monitoring. Founded in 2021, Flipflow’s mission is to empower brands, manufacturers, and distributors in the retail sector by providing a dashboard offering an accurate, real-time view of product status, competitor landscape, and category dynamics in global marketplaces. This investment marks the sixth venture for Mango StartUp Studio since its establishment in 2022.
The investment from Mango Startup Studio allows FlipFlow to gain firsthand insight into Mango’s operations and expand its business model. The Mango Startup Studio accelerator program will offer mentoring and advice sessions from Mango experts to help FlipFlow scale their business model and enhance their technology project. This strategic investment is part of Mango Startup Studio’s broader expansion efforts and marks their sixth venture since being established in 2022.