TLDR: Deepfake technology has made it easy and cheap to create explicit videos using the likeness of individuals without their consent. This has become a serious issue, particularly for women and marginalized groups who often face exploitation and harassment. In an open letter to Taylor Swift, Melissa Heikkilä calls for action against deepfakes. She highlights that while there are some experimental technical fixes such as watermarks and data-poisoning tools, regulation is needed to hold the creators and platforms accountable. Taylor Swift has the platform and power to influence lawmakers and push for rules to combat deepfakes. The article emphasizes the urgency to address deepfakes and protect individuals’ image rights.