Publicis Groupe has announced that it will invest €300m ($342m) in artificial intelligence (AI) over the next three years. The company’s new CoreAI platform will offer AI capabilities across the entire organization, driving insights and strategy, media planning, creative and production, software development and operations. The new platform is built on trillions of data points from content, media, and performance data, as well as a database of 2.3 billion consumer profiles. Publicis Groupe will invest 50% of the funds in technology, including licenses, software, and cloud infrastructure, while the other half will be directed toward people, including training and recruitment.
This investment in AI has already boosted Publicis Groupe’s stock price, which reached a record high after the news of the AI overhaul. The company also reported overall organic growth of 6.3% in 2023, exceeding initial guidance. The CoreAI platform is built with a model library and incorporates foundation AI models from Publicis Groupe subsidiaries, such as Publicis Sapient and data giant Epsilon. It also partners with a dozen third-party AI services providers, including OpenAI, Adobe, Amazon, and Microsoft.
Publicis Groupe plans to roll out some capabilities of the CoreAI platform in the first half of 2024 and will present it at the annual VivaTech conference in May. The company has not disclosed how many clients have tested CoreAI so far but referenced examples including an electric vehicle manufacturer and a cookie brand. Publicis Groupe also acknowledges the importance of data ownership and privacy regulations in its AI efforts, handling consumer data on a geographic basis to ensure compliance with laws in different regions.